After exploring various approaches to executive presence, MJ adopted the model developed by Bates & Weighart. This coherent and relevant framework aligns with its approach to developing leaders’ emotional intelligence and takes into account the professional and personal growth of executives. It identifies fifteen behaviors and qualities that can be used to assess executive presence.

According to MJ’s adopted approach, executive presence is built through fifteen observable behaviors grouped into three categories: character, substance, and style.

• Character includes authenticity, integrity, humility, concern, and restraint — the foundation of trust.
• Substance includes practical knowledge, confidence, composure, resonance, and vision — the foundation of credibility.
• Style includes appearance, intentionality, inclusiveness, interactivity, and assertiveness — the foundation of effective communication and execution.

MJ uses this framework to help leaders develop emotional intelligence, integrating neuroscience, transactional analysis, ego states, and interpersonal dynamics into a practical leadership development approach.

MJ uses Kerns’ four-phase framework to guide leadership growth:

• Define and evaluate
• Affirm and understand
• Optimize and integrate
• Measure and evaluate

The program also helps leaders recognize behaviors that may negatively impact themselves or others, strengthening self-awareness throughout the development process.

Using the assessment results, MJ identifies gaps between the leader’s self-perception and how they are perceived by others.

Through confidential interviews and live observation during presentations or leadership situations, MJ helps leaders better understand, reframe, and strengthen their leadership presence.